What is SEO? Read the full blog post at – http://www.growthmarketingmn.com/what-is-seo/
When asked most people will say they know that search engine optimization or ‘SEO’ is a method to get your website to show up at the top or the search engines like Google, Bing and Yahoo!, but beyond that it is a little blurry. The mission of this post is to give you a better understanding of what SEO is, and the different factors that come into play.
Last but certainly not least is Legitimacy. While this may not directly increase your rankings by not having these pieces your rankings may be artificially held back.
The first part is your websites authority, sometimes referred to as domain authority or page rank. The reason we don’t use the term page rank is because this is a number that is only truly known to Google, they update this number occasionally to the public (about 10 months between the last two updates). However internally this number is updated daily or more.
Domain authority does not affect your rankings directly however it does give you authority with the search engines and makes it substantially easier to show up higher in the rankings. The factors that can affect this number are age of the domain, size of the website (how many quality pages), frequency of updates (if your website hasn’t changed in 10 years your score would be lower) and quantity of quality back links pointing to your website among other factors.
See Part 1 here – http://www.youtube.com/watch?v=d8WjC4StxQY
See Part 2 here – http://www.youtube.com/watch?v=YR5dOP6ze_4
Source – http://www.growthmarketingmn.com